It’s no secret the United States Postal Service is having some significant financial problems. The Postal Service is planning to eliminate some forms of Saturday mail delivery, but that alone won’t be enough to turn it around. That’s why it’s stepping outside the box and pursuing nontraditional business opportunities. USPS has partnered with clothing company Wahconah Group to launch a new apparel and accessories line called Rain Heat & Snow.
The name of the new clothing brand is inspired by the motto that’s inscribed on the James A. Farley Post Office in New York City that reads,”Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” It wouldn’t be unreasonable to assume the Postal Service would lend its name to products such as insulated clothing for people who spend lots of time outdoors. However, USPS is putting a tech twist on its products.
According to the press release, the USPS will offer “specialized apparel,” such as wearable electronics. We don’t know exactly what form this wearable tech will take, but it’ll initially be sold to men. A women’s line for Rain Heat & Snow is planned to arrive at some point in the future.
If you can’t wait to get your hands on some fresh USPS gear, you can expect to find its products at specialty stores and premier department stores.
<Source: United States Postal Service>