Google really shot itself in the foot today after it announced the price of the new Chromebook Pixel. This Chromebook has a very good touchscreen display with a 2560 x 1700 resolution and 239 pixels per inch, but buying the most basic version will set you back $1,299. If you want the 64GB model with LTE, the price jumps to $1,449. What was Google thinking when it came up with those prices?
Here’s the thing. Chromebooks aren’t popular. The majority of people don’t even know what a Chromebook is. One of the best things Chromebooks had going for them was price. Even a skeptic would agree that $200-$250 for a Chromebook from Acer and Samsung is worth taking taking a gamble on. It was these low prices that made a traditional Mac or PC user even consider using one as an alternate computer. Now that Google decided a Chromebook is worth the price of a Macbook or a premium laptop PC, that impression is sullied.
I don’t care how nice the screen on the Chromebook Pixel is. In essence, it’s still a computer that’s mostly a web browser. It also has a couple USB 2.0 ports, a 1.8Gzhz Intel Core i5 processor, Intel HD 4000 integrated graphics, 4GB of RAM, a 32GB SSD and a battery that can last up to 5. I’d imagine battery life will decrease quite a bit if you’re watching HD movies at a reasonable brightness. None of this warrants a $1,299 price tag.
I’m disappointed in Google. This is a company that showed us you can have great hardware without spending a lot of money. Look at the Nexus 7, Nexus 4 and the Nexus 10. All of these products are on the top of their game and they don’t cost an arm and a leg to own. I absolutely believe these things will not be flying off shelves anytime soon.