WWE fans may remember when the company started teasing the WWE Network months ago. This network was going to be home to original WWE programming that was separate from its usual televised wrestling events. As time went on, promotions about the WWE Network ceased and the project appeared to be dead in the water. Today, WWE spoke openly about the WWE Network in a news release. It’s still not a for sure thing, but the company did outline the potential of launching the WWE Network.
“We believe we can achieve a significant increase in earnings based on launching a WWE network in the U.S. and international markets, leveraging the renewal of our largest content agreements, and developing digital products, such as mobile games and gamification of content, which take advantage of our presence online and in social media,” said WWE CEO Vince McMahon in the report.
The WWE Network is being viewed as a premium subscription network that could be distributed through cable, satellite and telco providers. The WWE believes it can get as many as 4 million subscribers domestically if the WWE Network launches. The network would cost between $12.99 and $14.99 a month. The company is looking into other options as well.
The WWE Network would continue the company’s charge into capitalizing on some of today’s popular trends. It’s no secret people are willing to pay a reasonable monthly fee for content they really enjoy. Utilizing this to its advantage would be good for WWE. Marketing directly to the public is also already in place thanks to the company’s investment in the social network Tout, its very active presence on Twitter and Facebook and the WWE app.