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From the ‘Play’ Button to Front Row in Your City and Everything in Between, SpinCloud is Your New Comprehensive Music Resource

Sections: Audio, Communications, Online Music/Video, Web, Web Apps

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Alright music fans, so you have your Spotify and Pandora apps to discover trending bands. And SoundCloud or BandCamp for streaming an artist’s music, Last.fm when you want to find similar artists, your Facebook and Twitter feeds to learn about upcoming gigs — but forget all that. How about one source that provides all that and more, and does it even smarter?

Currently living out it’s infantile live-demo phase, SpinCloud is a truly unique music service, packing lots of functionality in a grid-like interface connecting users to new music, their social media accounts and related location-based events. In short, SpinCloud lets you listen to music from local artists around your city (or any city,) lists when and where they’re playing next and lets you share your results with your Facebook contacts.

Acting as a genuine ‘link’ between an artist’s web presence and their live performances, it’s magic lies predominantly within it’s geolocation capabilities.

Knowing a user’s location allows the app to display local artists listed within it’s database and from there, it’s map portion reveals pins on locations that show where their nearby gigs are booked, the dates and time, venue information and a link to get tickets in the application’s sidebar.

You can even fine tune your search by applying a date range for when you’re interested in catching a show. This could likewise be a handy reference to rediscover events from the past. (‘Who opened for so-and-so at that Jones Beach show last August?’ — you get what I’m saying.)

As much as SpinCloud benefits it’s users, it’s also a win for the artists. Submitting their music to SpinCloud “presents a level playing field” for unsigned, D.I.Y. musicians, as co-founder Dan Linnaeus said in a phone interview.

“If you’re taking the time and trouble to create music, book shows and you’re going to play somewhere, then people will hear it,” Linneaus describes. “You’ll have a chance to be assessed on the merits of your work, rather than on the merits of your connections.” (Which nowadays, they say opportunities arise not based your abilities but on who you know, right?)

This is a nice opportunity for grassroots bands who aren’t yet backed monetarily or armed with a press agent. And even further still, SpinCloud gives these artists personal analytics and information about the web traffic corresponding to their media: which songs were listened to, how long their songs were listened to, which songs were ‘liked’ or shared, etc.

Potentially in the future, expanding their software’s format and intelligence to iterations other than music, the SpinCloud team hopes to see their technology one day used by (to name a few) filmmakers, comedians and most importantly, emergency response services. Linnaeus, a New York City resident, referenced how relief efforts following Hurricane Sandy were somewhat uncoordinated and less organized than they could have been.

“Clinics were popping up four blocks away from each other and they didn’t even know about each other,” he said. “And of course, people didn’t know where to find anything.” Using SpinCloud’s mapping capabilities, relief teams could “drop a ‘SOS’ pin” or a “clinic pin” on their location, where local residents in need could easily discover help facilities, click on them and find contact information, amenities offered and more.

Linneaus’ team has partnered with Brooklyn, NY-based underground music curators Aputumpu to put on a music festival taking place across the city from March 28 through March 30. Featuring New York artists performing at official and underground venues, you can bet that the players are discoverable through SpinCloud. The startup is planning on doing more events as such in other cities as their official beta phase roll out approaches.

SpinCloud will see a “major rebranding” with better infrastructure and a more vast, more intelligent functionality — “hard deadlined” for July 4, 2013 — exactly one year after it’s demo release. For now, you can become familiar with the service at their website and catch a glimpse of the future of social, web-based music (or just media in general) discovery.

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