It seems that Mr. Zuckerberg is not yet satisfied expanding his reign. Despite his already-massive control over your personal web presence and social interaction, this cyber-world pioneer trudges onward — and his next enterprise lies within your pocket — you’re smartphone (duh!)
Buying Instagram was a hell of a first step and then followed the Facebook Home phone. Both strategies put Zuckerberg further in control of how people connect with other people digitally; in the most accessible and popular ways too, through photo sharing and text, video and photo communicating via mobile phones.
So is it really a shock to read a report (from Engadget, translated) by Israeli newspaper Calcalist about how the Facebook czar has his hungry eyes on iOS and Android GPS app, Waze? Of course not. The free, crowdsourced traffic app is the most popular real-time traffic information app in the App Store and Google Play Store.
With over 3.5-billion miles mapped out in it’s system, the Waze community provides traffic information live, along with weather, cop radar and gas tips, among others. It already has a solid user base and since winning ‘Best Overall App’ at Mobile World Congress earlier in the year, the numbers keep rising.
Zuckerberg has apparently been after the company for six months now, offering something along the lines of $800 million to a billion dollars to acquire the company. If this sees fruition, Waze will be monitored and regulated by Facebook, as per what happened when the social media company took over photo-sharing application, Instagram, in mid-2012.