Netflix Still Leading in Peak Period Traffic, Apple Devices Account for 35% of Streaming

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netflix-ipadSandvine released their latest Global Broadband trends, and it’s an interesting read.

Netflix continues to dominate peak period traffic, with 32.3 of downstream traffic during peak periods. Although that was a slight decline, rivals Amazon and HBO Go were barely on the map with 1.31% and .34%, and their relative shares declined more than Netflix.

So if you’re a Netflix subscriber, don’t worry. It doesn’t look like your service is going to be driven out of business anytime soon.

I found their reporting on mobile use to be just as interesting. Last year they had predicted that by 2015, mobile devices would account for 20% of all traffic on North American fixed access networks. That came a little early, as mobile traffic accounts for 20% of traffic right now.

YouTube saw an increase from 13.8% to 17.1%, and Sandvine thinks that mobile usage accounts for much of their increase. In other words, if you’re watching YouTube at home, there’s a good chance you’re watching on a mobile device. I’ve noticed a personal switch in that direction. This morning, I was sitting in my office, next to my computer desk, watching YouTube videos on my iPad. Looks like I’m not alone.

Screen Shot 2013-05-14 at 12.06.45 PMAnd on what specific devices are we watching our at-home, mobile video? The iPad (at 10% of home roaming traffic) consumes more video than any other single device. In fact, iOS devices consume a total of 23.1% of all streaming audio and video content on North American fixed access networks. How do Android devices compare? 7%.

Of course, they have some mobile traffic predictions. They predict that the majority of tablet traffic will not be on mobile networks, which looks like a pretty safe prediction, especially since they are predicting video and audio streaming will account for over 60% of mobile usage by 2018. While tablets make great streaming devices, that usage doesn’t work as well on capped mobile networks.

Web browsing and social networking will also continue to consume a significant portion of the network, which is also no surprise.

There’s lots more in the report, including data from other parts of the world. It’s a free download. Check it out if you like that sort of thing.

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