Sandvine released their latest Global Broadband trends, and it’s an interesting read.
Netflix continues to dominate peak period traffic, with 32.3 of downstream traffic during peak periods. Although that was a slight decline, rivals Amazon and HBO Go were barely on the map with 1.31% and .34%, and their relative shares declined more than Netflix.
So if you’re a Netflix subscriber, don’t worry. It doesn’t look like your service is going to be driven out of business anytime soon.
I found their reporting on mobile use to be just as interesting. Last year they had predicted that by 2015, mobile devices would account for 20% of all traffic on North American fixed access networks. That came a little early, as mobile traffic accounts for 20% of traffic right now.
YouTube saw an increase from 13.8% to 17.1%, and Sandvine thinks that mobile usage accounts for much of their increase. In other words, if you’re watching YouTube at home, there’s a good chance you’re watching on a mobile device. I’ve noticed a personal switch in that direction. This morning, I was sitting in my office, next to my computer desk, watching YouTube videos on my iPad. Looks like I’m not alone.
And on what specific devices are we watching our at-home, mobile video? The iPad (at 10% of home roaming traffic) consumes more video than any other single device. In fact, iOS devices consume a total of 23.1% of all streaming audio and video content on North American fixed access networks. How do Android devices compare? 7%.
Of course, they have some mobile traffic predictions. They predict that the majority of tablet traffic will not be on mobile networks, which looks like a pretty safe prediction, especially since they are predicting video and audio streaming will account for over 60% of mobile usage by 2018. While tablets make great streaming devices, that usage doesn’t work as well on capped mobile networks.
Web browsing and social networking will also continue to consume a significant portion of the network, which is also no surprise.
There’s lots more in the report, including data from other parts of the world. It’s a free download. Check it out if you like that sort of thing.