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Nook: Shelved by Barnes & Noble

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Screen Shot 2013-07-01 at 11.04.42 AMLate last week Barnes & Noble, Inc announced that it will no longer be producing most of the NOOK line of tablets on their own, bowing out of competition with Apple, Google, and Amazon.com for the battle of the e-book reader. Less that favorable annual earnings topped the list of reasons why the company will no longer be producing the Nook color.

It is no surprise when you consider that the Nook’s losses before interest and other costs was more than $450 million, soaring over last year’s number by over $200 million in fiscal 2012. The L.A Times reported that Barnes & Noble’s unsold stock of Nooks was integral to company losses of nearly $155 million for the year, nearly 136% higher than net losses posted for fiscal year 2012.

This all makes sense that the company largely operates through a series of chains named Barnes & Noble Booksellers, a company founded in 1873 as a printing business and later earning the title through the Guinness Book of World Records as the world’s largest bookstore in 1974.

While many Aunts, Mommys, and Meemaws will miss the Nook,  there are others critics like myself whom are ready to bury the dead:

What I am getting at is a piece of advice that I received from an old-timer in Bound Brook, NJ; “Be ya’self, don’t be nobody else, that’s how ya get knocked on ya ass.”

If you are a bookmaker, stick to making books and make the best books possible.

Even though public favor is currently leaning towards easy access with the e-readers, it is Barnes & Noble’s duty as a publisher and bookseller to not simply try and ride the winds of the fad, but to produce an even higher quality and standard of books to their readers in order to keep the physical and written word alive.

Barnes & Noble will continue to make the black and white Nook for anyone still interested in hopping on their sinking ship.

 

<Source: All Things D>

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  • http://www.laurentheis.com Lauren

    my meemaw and mommy will be mighty sad when they hear this news! i agree that BN should take more responsibility for the fate of the regular ol’ bound book. nice article!

  • Andy

    “If you are a bookmaker, stick to making books and make the best books possible.”
    Barnes and Noble is a content seller. They don’t make books.

    “advice that I received from an old-timer in Bound Brook, NJ; ‘Be ya’self, don’t be nobody else, that’s how ya get knocked on ya ass.'”

    You’re a f*cking idiot. Time to bury your idiotic perspective, stupid.

    • Matthew Marchesano

      All through respect, Andy, Jon was speaking quite generally. Everybody knows B&N does ‘make’ books (although I have seen various iterations of their CLASSICS collection, in which they have in fact published and distributed through their stores/online.)

      In line with an entirely laid-back and casual tone of this article, Jon writes with a sense of familiarity to the average consumer. By saying ‘making’ books, it’s acceptable to understand he means ‘selling’ or ‘distributing’ books.

      Presumably thousands of others who have read this article are alright with the syntax, the liquidity of words, personal style in blog writing, or simply find zero enlightenment in trolling consumer technology blogs.

      As always, the input is appreciated. But please next time respect that people of all ages read this publication.

  • a mommy

    I always say there is nothing like holding a good old fashioned “book” in your hand.

  • Dion

    I just bought the 16gb Nook HD+five days ago. For $150 I thought it was a good deal. Now wondering if I should return it if it’s not gonna be supported.

  • MarylandBill

    No, the author did not mean selling books when he said book maker because he specifically listed selling separately from book making (which a you pointed out B&N does, but mostly for classics).

    Frankly the article is a waste of time. It offers no new insight… it seems to pin B&N’s hopes on a revival of the printed medium. I agree that that may happen, but it might be too late for B&N.

    As for suggesting a company never attempt to reinvent themselves that is the most idiotic thing I ever heard. Should Amazon have merely remained an online ebook retailer? What about apple, should they have stuck with selling laptop and desktop computers? In both cases, what were previously core businesses of the company in question have simply become small parts of much more diverse companies.

    B&N failed for a simple reason. Their nook HD was good technology, but they kept it isolated from the Android market too long and did not have enough of their own content to make it a compelling choice compared to the Kindle or more open tablets.