Just after hosting a rousing press conference at CE Week on Wednesday, Monster CEO Noel Lee invited those in attendance upstairs for an additional set of company announcements. The private event focused mostly on the future of next generation HD television, where Lee revealed an updated line of Monster A/V cables and launched a new HDMI cable for use with 4K Ultra-HD video and gaming.
Alongside business partners Tyson Beckford and Swizz Beatz, Lee showed a small crowd from the media Monster’s M2000 Active HDMI cable, the latest flagship in the top-tier M series A/V cables. Pointing out how 4K video solutions currently available will cut frame rates down to around 24 fps and can require up to four cables working in tandem, the M2000 HDMI cable can handle data transfer speeds up to 31.5Gbps, showing lossless picture at up to 60 fps and presents the first single-cable HDMI system in the market.
Commenting on the fresh Ultra-HD industry, Lee discussed the need for consumers to remain updated with new functionalities of blossoming technology. With that, he stated that the M2000 cable will join other high-end Monster products that come with Monster’s Cable for Life guarantee. “Absolutely free” to the consumer, the company will send out a replacement if it begins to underperform.
“HDMI is not all the same and that technology is going to spring forward and we’re going to need a better cable,” Lee said of the emerging . “What you’ve read in the press is not true — when they say all HDMI cables are the same and don’t go buy the Monster stuff, that is not true.”
Also appearing with a massive 4K Ultra-HD camera and television on display in the room, Lee confirmed that although it is limited, “4K content is coming.” Monster’s HDMI for Ultra-HD and 4K will lead their new Power 2.0 brand of products, providing a complete line for total home entertainment consumers at incremental price points.
Lee’s team of representatives, ‘monsters,’ traded the stage to showcase a few upcoming power products, including a credit card-sized, portable ‘high efficiency SuperThin PowerCard’ battery which boasts a full charge with iPhones, and the first line of fire-proof surge protectors with ceramic-enclosed casing over risky components. Both product lines are 2.0 versions of current power models and are expected to hit big retailers by at least September.
The M2000 cable for Ultra-HD and 4K will begin shipping next month and will range in price from $50 to $500 depending on size. They will debut with a new affordable line of Monster’s Essentials collection of A/V accessories and simpler home theater cables like coaxial, USB and HD audio.
Towards the end of the conference, Lee excitedly explained that his high-end HDMI features blinking indicator lights, commenting that, “you’ll be able to see the data rates going through the cable.” The next generation home entertainment system is uncertain, and when it comes to 4K content, there’s a real “need for speed.” It is obvious that Lee and his team want to help all A/V enthusiasts ‘keep up.’