I’m not big on signing online petitions, though I have signed a few. This one, asking that Tesla be allowed to sell directly to consumers, got my attention, though, because I do feel strongly about competition. And adapting to market pressures.
I can’t buy a Tesla, and I’m not sure I’ll ever be able to afford the price tag, but I think the company is doing some interesting things with its sales model, so reminiscent of the Apple Store.
Why shouldn’t we be able to buy a car in a mall? Why should we, as consumers, be forced to go to a dealership and fight our way through that hassle? Tesla has a sexy product that fits well in up-scale malls, and I’m all for them being able to sell their cars the way they want. And in the way they believe their market will best respond to.
Industries that don’t respond to pressure from consumers and try to use the legal system to maintain their old (and often outdated) ways run into trouble. Look at the music industry, and now the publishing industry as it struggles with e-books.
Consumers may not always know what they want, but once they figure it out, why shouldn’t their voices be heard?
I’ll be curious to see how the White House responds to this one. The petition has received the required 100K signatures. And I bet a lot of them are like me. We can’t afford to buy one, but we value the right of Tesla to be able to sell them.