The odds are not stacked in Vine’s favor. Ever since Instagram added 15-second videos to its service, there hasn’t been a really compelling reason for existing Instagram users to jump ship. Vine knows it has to create new and unique features to prevent it from being completely overshadowed by the Facebook-owned behemoth. Enter Vine 1.3 for iOS. This update was pushed out today and contains a decent handful of new features for both taking videos and discovering new ones.
Let’s start with the camera tools. Vine has added grid, focus and ghost options to video recording. It may not seem like much, but the focus and grid options can make for more professional-looking videos. The grid is useful for those who try to follow the rule of thirds, and having a locked focus keeps things nice and sharp. The ghosting option appears to be for those who want to get more creative. When you start recording, the first scene you captured is saved as a transparent overlay for the next clip. The next clip you record does the same thing.
Vine has also made improvements to discovering new videos. It now has 15 channels such as music and comedy that users can tag their Vines to. You can also share other people’s Vines with all of your followers if said Vine is public. That being said, Vine also introduced protected posts. This means you have the option of only sharing your videos with people you follow.
The Android version of Vine will receive the majority of these new features next week. Protected posts are available today.