A few rumors are suggesting that the Cupertino based company is working on a wearable device – iWatch. According to Financial Times, Apple is aggressively hiring new employees to work on the alleged iWatch that is expected to hit the shelves in late 2014.
According to Financial Times,
The company has begun hiring “aggressively” for the project in recent weeks, say people familiar with Apple’s plans for the wearable device, a move that shows it has stepped up development but which raises questions over the ability of its own engineers to develop wearable technology.
It has also been revealed that Apple hired Paul Deneve, former chief executive of Yves Saint Laurent, to work on special projects. Rumors suggest that he will be working with the iWatch and other wearable technology, as well as branding. It has also been revealed that Apple is acquiring new startups with expertise in wearable technology as well.
Apple is also having a hard time keeping employees dedicated to its iWatch project. One senior employee of the iWatch team was about to leave when the company offered him a pay raise, after which he decided to stay with Apple. Apple is also busy filing trademarks in many countries around the globe for iWatch, something which the company does when it is about to launch a product.
It may not be the least competitive area for Apple to excel in as there are other giants as well who are planning on entering the wearable technology arena such as Samsung and Google. There are a few smart watches that are already available in the market including Pebble that is said to be a huge success receiving almost 275,000 pre-orders. Well, I guess we must wait for an official announcment before firing rumors in different directions. Stay tuned, we will share with you as soon as we find out something about iWatch.