They say timing is everything in the mobile technology arena. Launch a phone too soon and you risk everybody else copying, topping you and stealing your thunder. Release it late and nobody will be interested if you don’t have the upper hand in certain key departments.
Unfortunately, Sprint’s BlackBerry Q10 seems to fit that latter category like a glove. Underwhelming from the get-go from a hardware standpoint, the QWERTY-toting handheld has been available with Verizon, AT&T and T-Mobile since back June.
On Sprint, the phone will only go on sale August 30. That’s more than two months after everyone else in the States and four months late compared with the UK or Canada. With all that in mind, there was only one thing that could have saved the device on America’s number three network – affordable pricing.
But that’s not the case here. Not even close. Sprint, as if to prove it can compete against Verizon in sheer stubbornness, will ask $199.99 for the BB Q10. With 24-month contracts, that is, so more than Samsung’s Galaxy S4 and the HTC One. And do I really have to tell you how far behind the two the Q10 is? It’s like BlackBerry and Sprint don’t want your money.