Unable to keep up with Apple and Samsung’s investments in marketing, research and development, HTC has had a pretty miserable recent couple of years from the financial standpoint. In a nutshell, the Taiwanese are not doing as badly as, say, BlackBerry, but they’re certainly not in a position to dream about controlling the mobile market.
In fact, they don’t even look capable of making the smartphone manufacturer podium as far as global sales are concerned, being currently under siege from up and coming Chinese OEMs like ZTE or Huawei, plus traditional rivals such as Sony and LG.
And while HTC’s 2013 device line-up, led by the superb One, have been much more appreciated by pundits and regular tech fans alike, the sales numbers, revenue and income still don’t look rosy. Which is why the Taiwanese are reportedly looking for a Hail Mary Pass in an attempt to turn the tables.
Specifically, if we are to trust The Wall Street Journal (and I do, with all my life), HTC is working on its own piece of software for China. No, not another version of the Sense UI, but a complete mobile operating system, built from the ground up by the company’s engineers, aided by the Chinese government.
How crazy is that? Very. Not to mention time and money-consuming. On top of it all, it could really cause trouble for HTC in its relationship with Google and the Android OS the Taiwanese are currently using for 90% of their phones.
So why do it in the first place? Desperation, lack of ideas, poor management, you name it.