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Samsung Reduces Orders for 10-inch Tablet Components, says Digitimes

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samsung-logo-250Few years back, iPad seemed to be the only tablet worth spending money on. There were a number of Android tablets in the market but none of them attracted customer’s attention until Google unveiled its 7-inch Google Nexus 7 tablet into the market. Surprisingly, the tablet received positive feedback, creating a market of its own. As a result, Apple was forced to release its own variant in the form of iPad Mini to counter Google’s Nexus 7.

Now, it is reported by Digitimes that Samsung has reduced the order of its 10.1-inch tablet components, as they may have realized that the market for 10-inch tablets is not as attractive as it is for the 7-inch and 8-inch ones.

Samsung Electronics has reduced orders for components used in 10.1-inch tablets, according to Taiwan-based supply chain makers, because 10.1-inch tablet sales have been far below expectations due to strong competition from 7-inch models.

Digitimes also report that Samsung is apparently shipping 8-8.8 million tablets each quarter this year and stands at the second spot when it comes to the largest tablet vendors — where the top spot is captured by Apple. Samsung is planning to overtake Apple as the largest tablet vendor by introducing 7-, 8- and 10-inch tablets in the market.

There is no doubt that the larger tablets are of use but the reason why people prefer 7-inch ones is because of its convenience and portability. Samsung should accept the fact that the demand for 10-inch tablets has fallen drastically worldwide. The report mentions that Samsung shipped 17 million devices in the first half of 2013 out of which, 70 percent of the tablets were of the 7-inch models. The Korean manufacturer even slashed the prices of its tablets to boost sales but it didn’t help and resulted in the decrease of the components order for the larger tablets.

Interestingly, there is still a rumor circulating on the internet that Samsung is planning to launch a 12-inch tablet by the end of this year. On the other hand, rumors suggest that Apple has asked its supply chain vendors for a 12.9-inch iPad as well. Do you think it’s a good idea to launch a tablet that big? I don’t think so!

 

<Source: Digitimes>

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