All you shutter stars out there thought y’all had it so good, huh? Well, don’t hold your breath any longer — as it seems that everyone’s favorite mobile photography app is planning to take that much-irksome plunge into the world of apps with embedded advertising.
According to a statement to the Wall Street Journal by Instagram’s Director of Business Operations, Emily White, the mobile platform will begin selling advertising space within the next year.
That means that similar to other once-ad-free blogging applications, at some point, users will begin to see advertising appear in their content feeds. There’s no word yet on whether or to what degree the ads will be targeted to users or how they’ll eventually appear and show up on the IG mobile and web platforms.
Ms. White did mention that her and her team have recently sat down with several interested companies, including Coca-Cola Co., Williams-Sonoma Inc. and Ford Motor Co. Again, so far, no word on which or how many of the companies mentioned will pen a deal — but with over 150 million users worldwide, we’re expecting the ad spots to be selling like hotcakes.
Since having been bought out by Facebook in March, Instagram has scooped up 128 million users. And with Facebook working on an entire ‘advertising experience’ overhaul (which is rumored to eventually include pop-out video ads and more specific target ads, etc.,) the way a large number of consumers will begin seeing advertisements is about to change big time.
Stay tuned for more details as they roll out. In the meantime, here’s something on my mind: Who’s planning to bail on IG after the ads arrive?