Are you familiar with the expression “go out with a bang?” I guess that best describes what BlackBerry is trying to do with the Z30, probably the company’s last handheld to see daylight before the business will be sold or hardware manufacturing will simply be ditched.
Not that the Z30 is revolutionary. Certainly not because it brings something to the table that Samsung’s Galaxy S4 or Apple’s iPhone 5S do not; but instead, just simply because it’s certainly much better than anything BB has unveiled so far.
It’s bigger, faster, sleeker and… it may be rolling out globally a little earlier than you’re used to. Specifically, you’ll be able to score the 5-incher in U.K. starting September 26, with Canada likely following suit in early October and the U.S. by the end of the month.
But don’t take those ETAs for granted, as we’re reading between the lines of BlackBerry announcements and press releases. Except for UK’s September 26, confirmed with Selfridges, which already sells the Z30 for £529 ($845) outright.
Meanwhile, there are three Canadian carriers confirmed to pick the device up, namely Bell, Telus and MTS, plus Verizon stateside, which has tweeted “The BlackBerry Z30 is coming soon to the Verizon Wireless 4G LTE network”. Nice final effort, BB, though it’s probably too little too late.