With rumors of Fairfax, an old BlackBerry shareholder/Canadian insurance firm, looking to take complete control of the once mighty mobile phone maker being… well, rumors no more, you’d think BB would understand once and for all it’s time to halt all hardware manufacturing efforts and regroup.
But, believe it not, Thorsten Heins & co. seem to be going about their business as if someone, somewhere still knew the company existed. And I’m not talking about the Z30, the OEM’s newest “flagship” device, which has been unveiled already, making its nixing pretty pointless.
Instead, I’m referring to a C-Series mid-range handheld, leaked on the web about 24 hours ago with full touch input, and a “Kopi” low-ender boasting a QWERTY physical keyboard. Wait, what? BlackBerry’s dying, yet they still have the money and resources to develop two new technically underwhelming devices? That’s just… dumb.
I apologize for being blunt, but there’s no easy or kind way to put it. These folks are either out of their minds or they still haven’t learned a thing about the way the smartphone producing business works. Wake up call, your market share is zero and there’s no way to turn things around.
Surely not with a retro-looking (read: fugly) QWERTY “Kopi” that rumor has it will come with poorer specs than the Q5 and a price tag of roughly $300 outright. Sheesh, that sounds awful!