Ah, the moneyed class. They are the movers and shakers of our world, the people who have the time and money to think big, and to make big things happen. Real big things.
But even the most powerful people occasionally run into a brick wall, usually because one of their big ideas is kinda too stupid to happen.
He wants personalized, localized, real-time Google logos. He wants weather widgets. “I have this idea which I’ve been trying to get our guys to do forever,” he said at Zeitgeist.
“I wanted the Google logo to change based on the weather. I wanted to simulate what would happen in the future to your house. I grew up in Michigan, there’s ice and snow, so I wanted the ice and snow to be modeled properly, so on the north side of the logo, exactly what would happen to your house. Because in Michigan that’s important — you can die in an ice storm or something like that. And I think that would be beautiful to mix technology and design.”
Ah, is it because they can’t, or is it because they won’t? That’s the $24.9 billion question.