Well done, Amazon! All-you-can-view streaming video services are great, but they are “streaming” services. Which means no video without an active Internet connection. But what if someone offered a the same service, with a download option? That would be cool, right?
According to them, the videos can be downloaded to the new Kindle Fires for 30 days, and you’ll have 48 hours to watch them, from when you begin viewing. The viewing period is similar to rental periods of Amazon Instant videos, so that’s decent.
It’s not the entire library yet, which is too bad. According to the article:
Amazon says participating studios include Comcast’s NBC, Viacom, Sony, CBS and Time Warner’s Warner Bros.; titles include “Under The Dome,” “Downton Abbey,” “Justified,” “Dora the Explorer,” “Sponge Bob” and “Goodfellas.”
Kid content will be particularly attractive to parents, and Amazon has been marketing the Kindle Fire line as child-friendly, so I’m sure parents will be delighted to have this option. Imagine how much easier it’ll make long car or plane trips.
This is a smart move to differentiate from Netflix and Hulu and goes beyond the exclusive deals all the services have been trying to land. I’ll be interested to see if the feature comes to the iPad app. I can see both sides. One, it makes Prime Streaming more attractive to a wider audience if it’s also available on the iOS app. On the other hand, keeping it exclusive to the Fire HDX makes the device a sweeter deal for people who want video. I guess it comes down to Amazon’s ultimate goal: sell more Fires or sell more Prime Subscriptions?
Anyone want to chime in with an opinion?