As if things weren’t bad enough already for BlackBerry and it wasn’t clear for everyone their future in the hardware manufacturing business is compromised, T-Mobile has just pounded another nail in the BB coffin.
Because the “Uncarrier” feels “keeping stock in the retail distribution system was inefficient,” BlackBerry devices, including novelties such as the Q10 and Z10, will only be sold through T-Mo’s website in the near future.
And in a somewhat unexpected exercise of candor and honesty, Magenta has explained the decision, confirming what we all knew – BlackBerries are not “in high demand”, being mostly popular among businesses that “do not make buying decisions in stores”.
That’s… ouch! Just ouch! I mean, yeah, we figured as much based on the Canadian company’s last two financial reports and their struggles to sell the business on the cheap, but seeing it put to words and made official has got to hurt.
Meanwhile, Verizon and AT&T are apparently not looking to follow T-Mobile’s suit, as learned by AllThingsD, so if there’s still someone crazy eccentric enough to want a BB Q10, Z10, Curve 9630 or Bold 9930, the two’s physical stores are at your disposal. Just make sure you set your bar of expectations low. Very low. As in on ground level.