Building on the previous success of its Fitbit Flex wristband, Fitbit today announced a new wireless activity and sleep-tracking wristband step-up model called Fitbit Force.
Waterproof, and with a battery life of seven to 10 days, Force features an OLED display that shows real-time stats such as steps taken, distance traveled, calories burned, active minutes and floors climbed. You can then wirelessly sync all of those stats to your iPhone, Droid or PC via Bluetooth 4.0.
Force, available in black or slate, also serves as a watch with silent alarm, monitors your sleep and provides incoming call notifications for iPhone 4S and above.
But what’s a fitness device without motivational tools? Via its iPhone or Android mobile app, Force enables you to compete with friends with messages, notifications, badges and leaderboards, so you can know just how much you’re slacking.