Well, we knew they were coming for some time now. Instagram will soon work ads into their network, appearing in the feeds of users. In order to keep IG fans informed (perhaps a precautionary move after the backlash they received concerning Instagram‘s terms of service earlier this year,) on Friday the company posted an notice regarding said advertising on their blog.
As you can see in the photo below, ads will be designated by a blue up-arrow insignia. The symbol means ‘sponsored,’ which on the web is another name for ‘advertisement.’ The company states that the ads will be customized per user, allowing them to ‘choose’ the ads they’d like to see and which ones they want to permanently dismiss.
By using the ellipses or “…” button, users can decide their action based on their relationship with the brand. So for example, in the first photo: we have a pretty normal looking IG photo, but with a bit further scrutiny, we see the up-arrow and understand th
at it’s actually a Levi’s ad. By clicking the bottom right button, a user can decide to never see another ad from the denim clothing company.
The ads will begin appearing in the next few weeks. For more information, check out the links in the source section below.