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DISH Network Loaning iPads to Select Southwest Flights

Sections: Content, Portable Video, Video Providers

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dish networkWant something to watch on your next flight? DISH Network and Southwest are continuing their partnership by offering iPad 2 loans on selected flights.

If you board a Southwest flight at Chicago-Midway International Airport (MDW), Denver International Airport (DEN) and Oakland International Airport (OAK), you’ll be able to check out a free iPad for the flight. Of course, they’ll also want you to watch the demo of DISH’s Hopper® Whole-Home HD DVR and (hopefully) sign up for DISH service.

Once you’ve checked out your iPad, you’ll be able to take advantage of Southwest’s free live-TV content on their flight and then easily return the tablet at the arrival airport’s corresponding library. Visitors to these locations will also have the chance to win an iPad 2.

“Southwest Airlines continues to look for ways to enhance our on-board Customer experience,” said Kevin Krone, Chief Marketing Officer at Southwest Airlines. “Through our partnership with DISH, Customers have the opportunity to enjoy free live TV on Wi-Fi-enabled flights. We’re excited about this added value.”

I’m certain he’s also excited that it doesn’t add to their costs. It’s not on all the flights, but it is a nice value add, which continues to support the Southwest brand.

Of course, I’m sure you had the same burning question I did. Can we watch video during takeoff and landing? :)

The text of the full release is here.

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