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Report: Windows Phone market share crosses 10 percent in Europe

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It seems it is time for the folks at Redmond to celebrate. The company Windows Phone operating system is becoming popular slowly and according to a new report, the market share of Microsoft’s Windows Phone operating system crossed 10 percent in Europe.

According to a Market Research Firm Kantar Worldpanel ComTech data, for the three months ending October 2013, Windows Phone is gaining market share, especially in Europe. On the other hand, Android OS is still on top in terms of market share followed by Apple, in major smartphone markets.

In Europe, Windows Phone managed to grab a market share of 10.2 percent for the three months ending October 2013. It’s even better in Great Britain where the operating system grabs 11.9 percent market share, rising from 4.8 percent in the similar period last year. On the other hand, Android is sitting on the top with 70.9 percent while Apple is holding off with 15.8 percent. This is not a good news for Apple as iOS’s market share in the similar period last year was 20.8 percent, a decline of almost 5 percent. It’s not just Europe, iOS market share even fell in the US from 47.2 percent in October 2012 to 40.8 percent this year, a net change of -6.4 percent.

kantar-worldpanel

According to Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech,

“In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.”

A special thanks goes to Nokia, who opted for Windows Phone as the operating system for their devices, and launched a bunch of handsets, even the likes of Nokia Lumia 1520, which can definitely give competition to other high-end devices in the market. Microsoft is also in the process of acquiring Nokia’s mobile and services division, and it will be pretty interesting to see how the things turn out in the future for Nokia and Windows Phone.

Source: Kantar WorldPanel ComTech Via: WMPowerUser

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