Beats By Dr. Dre, undoubtedly one of the hottest brands on the planet right now, is flexing its marketing muscle yet again on an ambitious social media-powered tree made entirely of Beats Pills wireless speakers.
From the release:
This holiday season, fans of Beats By Dr. Dre all over the world can become part of the leading audio brand’s interactive in-store holiday experience… Beginning December 14th at 10 a.m., the Beats by Dr. Dre flagship store at 67 Greene Street in New York City will transform into a musical winter wonderland – with an 8-foot interactive Beats holiday tree installation as the centerpiece…
The one-of-a-kind tree will be completely powered by social media with the help of Beats fans and followers! Fans who tag their Instagram photos with #BeatsArmy will see their images appear on digital screens decorating the tree. Additionally, each time the hashtag #BeatsArmy is mentioned on Twitter, red and green LED lights within the white Beats Pills will twinkle, bringing holiday cheer to life in real time. And a live streaming webcam will ensure that fans all over the globe can see all of the action.
Take that, Rockefeller Center tree! You may be tall but you’re not connected.