Huawei might be on the verge of dethroning Samsung and snatching the gold medal in the world’s biggest smartphone market, China, but when it comes to Western releases, the Ascend makers still have a few things to learn.
Lesson one: don’t hit a glitzy, world-renowned event like CES with a mediocre product. Not if you can do better. Lesson two: don’t try to divert the audience’s attention away from said device’s meager hardware with gimmicks. And lesson three, secrecy works for Apple, Samsung, Sony or LG. Not brands considered second-tier by many.
The Ascend Mate 2, Huawei’s “star” for CES 2014, may have been able to build some buzz if it broke cover, say, 12 months ago, but nowadays, a 6.1-inch 720p panel just doesn’t cut it. Quad-core 1.6 GHz Qualcomm speed either.
Also not helping Huawei’s cause is we don’t know when the Mate 2 is supposed to land, where and how much it’ll cost. On the bright side, it’s been suggested the US will get it at some point, including with AT&T-compatible 4G LTE bands.
Also, the 6.1-inch giant packs a monstrous 4,050 mAh battery, which it can use as a sort of external power bank to juice up other phones. Gimmick? Certainly, and it’d have worked were it not for the underwhelming screen resolution and processing speed. Maybe next time, Huawei.