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CES 2014: 3DS System Hires will.i.am as Chief Creative Director

Sections: Business News, Imaging, Peripherals, Printers / Scanners

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WILL I AM 3DS SYSTEMS

3D Printing is set to be bigger this 2014 and looks like 3DS Systems wants to stay on top of the game. For one, it has recently acquired a Xerox unit. And just before this busy week ends, we learned that the company appointed Black Eyed Pea’s will.i.am to be Creative Director. I’m not convinced that musicians or celebrities becoming “employees” of a brand will do any good. But then again, there is still hope for 3DS Systems. This marketing effort could bring 3D printing to the next level with the help of will.i.am.

Will.i.am telling the world what 3D printing is all about? Honestly, I’m not sure but let’s give the 3DS Systems and the Black Eyed Peas singer a chance. We’ll see this year.

< Source: 3ders >

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