Although Jawbone has been making notable strides in the wearable tech ring with the [easyazon-link asin=”B004E10KI8″ locale=”us”]Jambox[/easyazon-link] and the Up fitness bands, it seems the company is returning to its roots with a new Bluetooth headset, the Era. If you recall, Jawbone first entered the tech ring with Bluetooth headsets. At least you can say you learned something today!
Jawbone is hoping the Era becomes more of a mainstream headset, as opposed to a headset only used by business professionals. C’mon, you know the type. This is a safe place. We can admit that there’s a bit of a negative stigma attached to those that wear Bluetooth headsets. Just take a look at one of my favorite Reddit posts:
And then of course there’s this:
I can admit it because my father is totally one of these people. Just tell mom you’ll call her back after you park! Sheesh! So annoying.
Anyways, what makes the Era stand out from the rest of the Bluetooth headsets out there is that you can use Siri commands while your phone is in your pocket. So, now you can really look like a crazy person as you have conversations with your smartphone while it’s hidden.
As for how the Era headset makes you look more socially acceptable, it is 42 percent smaller than its predecessor. It also comes with “Noise Assassin” noise-canceling technology. And with a name like assassin, you know it works. It also comes with a charging case for on-to-go charging.
Tim Pryde, senior director of audio products at Jawbone, said in an interview with VentureBeat:
“We knew that if we wanted to re-energize this space, this design had to be something that would get people to wear it.”
Jawbone is hoping the Era headset will push consumers to utilize Siri and Google Now more than in the past. Between the ease of voice commands and the noise-canceling technology, it will be interesting to see if it makes a difference.
The Era gets about 4 to 5 hours of battery life, but with the charging case it gets close to 10 hours of battery life.
The headset will retail for $130 on Jawbone’s website and in Verizon stores today. If you want the Era headset without the charging case, it costs $99.