Attention Parrotheads: MTX Audio is now the official audio company of Margaritaville. “This new partnership has created a musical concoction that helps Margaritaville fans and other audio enthusiasts escape to an island state of mind accompanied by the music they love,” says the press release. Sweet.
The first fruits of the partnership will be released in the second quarter. They’ll include on-ear and in-ear acoustic monitors (that is, headphones) designed in “island” colors. They’ll include a custom carrying case and feature a made-for-Apple mic/remote.
Dig the lingo:
“MTX and Margaritaville are synonymous with having fun and enjoying life”, said MTX Audio Founder & CEO Loyd Ivey. “Everyone enjoys listening to music when they are with their friends and having a good time, especially when they are on ‘island time,’ which the Margaritaville brand epitomizes. We are really excited to be working with such an awesome brand that shares our values [and to] deliver a well-made, high quality product that customers can enjoy wherever they go.”
“Margaritaville is an American anthem that celebrates summer,” added John Cohlan, CEO of Margaritaville. “Music is at the heart of our brand and the partnership with MTX provides our consumers the opportunity to escape to paradise with their very own soundtrack.”