Apple and Samsung now account for 68 percent of the U.S. smartphone market, says NPD Group

Sections: Cellphones, Communications, Mobile, Online Music/Video, Smartphones

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Apple and Samsung can almost state “All your smartphones are belong to us,” because they’re already two-thirds of the way there. That is, two out of every three smartphones sold in the U.S. is an Apple or Samsung product. So says research firm NPD Group, which compared the fourth quarter of 2013 and the fourth quarter of 2012 and came up with some interesting numbers, including the emerging Communication Domination of the top two manufacturers.

We hear (and write) a lot about smartphones from companies like LG, HTC, Nokia, Motorola and (shudder) BlackBerry, but it turns out that none of those companies are actually making much of an impact in America.


Source: NPD Group

It wasn’t always like this. The two companies combined for 57 percent of the market in Q4 2012 (Apple at 35 percent, Samsung at 22 percent). In Q4 2013, that number rose to 68 percent (Apple at 42 percent, Samsung at 26 percent). No other company is now even close to 10 percent of the market, NPD found. HTC and Motorola used to be in Q4 2012, which must seem like a long time ago to those companies.

NPD also reported:

* 60 percent of cell phones are smartphones, up from 52 percent a year earlier.

* The average user’s data usage rose from 5.5 GB per month in Q4 2012 to 6.6 GB per month in Q4 2013. The reason for the increase? NPD thinks it’s streaming music services like Pandora. It said that the percentage of smartphone owners that use an app to stream music increased from 41 percent in Q4 2012 to 52 percent in Q4 2013.

* The top 5 music apps are (in order) Pandora, iHeart Radio, Spotify, TuneIn Radio and Slacker Radio.

The report surveyed more than 5,000 U.S. consumers age 18 and older.

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