Surprise, surprise, another respectable carrier has joined the ranks of Motorola’s Moto G distribution partners stateside. Well, technically, that’s not the surprise, as insiders tipped us off before the weekend to expect the “little phone that could” on US Cellular.
They even got the date right, as the Moto G started selling earlier today, both online and offline. But here’s the real shocker: USC charges an unbelievable $79.99 for the contract-free gizmo, which is $100 less than its list price with Motorola and Amazon. $20 south of what Verizon asks for it, too.
How is it possible for the fifth largest American network to go so low on a device that, put simply, would be evaluated at maybe three, four times as much were it built by, say, Samsung or HTC? My guess is Motorola shrank, nay eliminated profit margins altogether, now selling the mid-range Android at essentially its manufacturing cost.
What’s the end game there? Build the prestige of a once mighty company, hit hard by the mobile revolution of the past few years and staging a comeback under new management.
At the end of the day though, who cares why Moto and USC choose to do business this way? You should just grab the $80 Moto G online (in physical stores it’s apparently $100) while you can, no questions asked. Trust me, it’s more than a bargain. More than a steal. It’s almost a giveaway.
Via [US Cellular]