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Basis in talks with Apple, Google, and others to sell company

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Basis B1 Band
Fitness smartwatch manufacturer, Basis Science, is looking to sell. The company is said to be seeking around $100 million from potential buyers that consists of companies like Google, Apple, and a few others.

Basis launched its B1 band back in 2012, and received high praise from critics. It’s able to track heart-rate, workout intensity (through persperation), skin temperature, sleep, and steps. However, the market is saturated with fitness watches, like the Fitbit Force, Nike Fuelband, and Jawbone UP24. It does contain more detailed tracking features than those listed, which justifies its $200 price tag. But that may not be the case for the average consumer that wants to jump on the bandwagon.

Smartwatches, particularly ones with a fitness slant, are the popular item in today’s market. According to ComputerWorld, around 1.9 million units were shipped worldwide last year, compare that to 2012 where vendors only shipped a few hundred thousand. Samsung and Sony, have already thrown its hats into the ring with the Galaxy Gear and Smartwatch 2, which makes up the Android side of the market. The only hold-outs are Apple, Google, and Microsoft, another interested party in the Basis sale.

Which company do you think would utilize Basis’ assets to their fullest? Sound off in the comments below.

Via: TechCrunch

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