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Neil Young-backed PonoPlayer coming soon, to cost $399

Sections: Audio, Gadgets / Other, SxSW

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Neil Young's Ponoplayer

Neil Young’s PonoPlayer

The PonoPlayer, the hardware part of a proposed new portable music ecosystem developed by music legend Neil Young with help from Ayre Acoustics, is set to arrive later this month at an MSRP of $399. 

Described as “a revolutionary movement conceived and founded by Neil Young with a mission to restore the soul of music,” the PonoPlayer and its related PonoMusic online music store are meant to restore high sound quality to the mobile listening experience. The triangular device, available in multiple colors, will cost $399. A Kickstarter campaign will also launch later this week, through which a preorder will open.

According to Young,

 “It’s about the music, real music. We want to move digital music into the 21st century and PonoMusic does that. We couldn’t be more excited – not for ourselves, but for those that are moved by what music means in their lives,”

The PomoPlayer includes 128GB of memory, enough for 100 to 500 albums, according to the release.

Young first announced the project and unveiled a prototype during an appearance on the Late Show with David Letterman in September of 2012, drawing a “that’s what she said” joke out of Dave:

The singer will elaborate on the new venture in a keynote address this week at the South by Southwest festival in Austin.

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