We don’t know how much success the Neil Young-backed PonoPlayer mp3 player will have as a product, but we know already that it’s one of the most successful Kickstarter products in history.
The PonoPlayer, which raised money by selling product through Kickstarter, crossed the $1.8 million mark in pledges from 5,500 backers at around 4:30 Eastern time on Wednesday, having obliterated the goal of $800,000 the night before, within 24 hours of launching.
The product will continue to raise money throughout its fundraising period, which has 33 days remaining. A retail launch is expected this spring, with an online music store to come as well.
Backed by music legend Young and first announced in 2012, the PonoPlayer was developed in association with Ayre Acoustics. It is a three-dimensional triangle-based mp3 player, targeted towards audiophiles. Described as “a revolutionary movement… to save the soul of music,” the PonoPlayer will retail for around $400, although those who pledged $200 or more to the Kickstarter were also ordering their own PonoPlayer units in the process.
Here’s the introductory video:
The project is also offering limited edition PonoPlayers from the likes of Pearl Jam, Neil Young, Dave Matthews Band, the Arcade Fire, Norah Jones and The Essential James Taylor and others, although supplies are limited.