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Low-cost Asus ZenFone line sets China debut for April 11

Sections: Communications, Mobile, Smartphones

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Asus-Zenfone-5Aside from trying to popularize the unconventional PadFone family of hybrid devices stateside, Asus is on a quest for mainstream smartphone popularity too, planning to roll out a trio of low-cost handhelds around the world before long.

Unveiled at CES back in January, the ZenFone 4, 5 and 6 are as of today set to land in China on April 11, likely followed by a host of Asian countries before the end of next month. No words yet on ETAs for the Western hemisphere, but I don’t reckon we’ll need to wait much longer. Through the end of April, early May, maybe.

And for the record, yes, we expect to see the ZenFones launched in the US sooner or later, despite their primary targets being “emerging markets”. Just don’t hold your breath for a generous marketing effort, or solid carrier support.

In fact, I’m willing to bet no major American mobile operator will ever carry the Asus ZenFones. Primarily because they’re too cheap, at $100, $150 and $200 contract-free.

The most affordable is of course the 4-inch model, packed with a dual-core 1.2 GHz Intel Atom Z2520 chip, 1 GB RAM and a modest 4 GB built-in storage. 50 bucks extra will buy you a 5-inch gizmo with 720p display resolution, 2 GHz Intel Atom Z2580 CPU and 8 GB memory, and finally Asus throws in 6 inches of HD glass, a 13 MP rear-facing camera and spacious 3,300 mAh battery for $200. Sounds like Motorola’s Moto G may have some competition, eh?

Via [Phone Arena]

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