Economy got you down? Maybe it isn’t. According to a new study, you’re more excited about buying tech products in March than you have been since March 2007, that is, before the economic bust.
That encouraging bit of news is what the Consumer Electronics Association (CEA) claims, according to its latest studies. CEA also found increases in positive sentiment about the economy in general.
CEA only started tracking these numbers since 2007, which makes them all the more impressive. It’s worth noting that CEA is the trade association and lobbying group for the consumer electronics industry, so take this with however many grains of salt you’d like.
From the release:
The CEA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, increased by 6.2 points in March to reach 90.4. Year-over-year, the ICTE jumped 11.2 points from last March’s measurement, reaching the highest level for the month since CEA began tracking index data in 2007.
The CEA Index of Consumer Expectations (ICE), which measures consumer expectations about the broader economy, increased by 2.5 points from last month to reach 170.2 in March.
CEA said the numbers are even more impressive given the horrible winter weather, which put a damper on retail.
“I’m expecting a ‘weather payback’ in the coming months as uncertainty recedes and the employment picture continues to improve,” said Shawn DuBravac, CEA’s chief economist and senior director of research.
How are you feeling about spending your hard-earned dough on tech products these days?