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Motorola gaining momentum in the UK thanks to the success of Moto G

Sections: Cellphones, Smartphones

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moto-gLast year, Motorola unveiled their budget-friendly Moto G in Brazil, which came with a pretty decent set of specifications at a very affordable price tag. The handset went on sale on Motorola’s website for $179 for the 8GB model, while the 16GB will cost $199. According to a new report from Kantar WorldPanel for the three months ending February 2014, Motorola is gaining from “almost nothing” to a decent 6 percent smartphone sales in Britain.

“Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%,” says Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech

The report also mentioned half of the Moto G owners are aged between 16 and 24, with 83 percent male, and are from the low income group with 40 percent earning under £20,000.

The sales of Moto G has also helped the Android OS to stay on top as the supreme operating system in Europe with 68.9 percent market share, surpassing iOS which has only 19 percent.

Recently, Motorola also announced the Moto 360, a gorgeous looking smartwatch powered by the Android Wear, and expected to hit the retail shelves globally later this year. Motorola is also rumored to be working on a Moto X successor which will see the light of the day in the coming months.

Source: Kantar WorldPanel

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