Nothing to see here: Nokia Lumia 930 goes official as international Icon

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Lumia-930Why does Nokia keep doing this? The Finns insist on convening multiple press events to announce the same exact mobile device, causing nuisances rather than building up buzz.

I mean, why bring the Verizon-exclusive Lumia Icon to light in February (which was a little late, by the way), and then two months later, unravel a “spanking new” Lumia 930 that’s essentially just a rebranded Icon for “international” markets?

Am I the only one that doesn’t get the rationale behind Nokia’s all-over-the-place marketing strategy? Whatever, I’ll bite. What exactly is new about the Lumia 930 again? One itty-bitty thing, apparently: it’s poised to run the latest Windows Phone build, 8.1, along with Siri’s distant cousin, Cortana, straight out the box.

Which would be a pretty big deal, don’t get me wrong, were the Lumia Icon not to score the OS as an over-the-air update in “a few months”, so probably by June, when the 930 starts selling in Europe, Asia, India, Middle East and Latin America.

Price? $599 outright before taxes and subsidies, so roughly on par with Android top dogs such as HTC’s One (M8), Sony’s Xperia Z2 or Samsung’s Galaxy S5. Is the Lumia worth it? Well, yes and no. On the one hand, the 20 MP rear-facing camera with Carl Zeiss optics is as awesome as they come.

But at least compared to the Z2, the Lumia 930 looks like a featherweight raw speed-wise, packing an aging Snapdragon 800 chip and 2 GB RAM. Also, the 2,420 mAh battery is tiny, considering the 5-inch Full HD giant tips the scales at 167 grams and measures an unladylike 9.8 mm thick.

Via [Nokia]

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