BLU ups the ante with Snapdragon 800-powered Life Pure XL 5.5-inch smartphone

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BLU Life Pure XLBoy oh boy, is BLU looking to advance on the Android totem pole. The once inconspicuous Miami-based mobile phone manufacturer wants to shed its image as an OEM mostly focused on building shoddy low-end, low-cost devices, fitting an LTE modem on a gizmo for the first time and, get this, equipping the Life Pure XL with a Snapdragon 800 processor.

A quad-core, state-of-the-art 2.2 GHz Snapdragon 800, the kind LG’s G2 and Samsung’s Galaxy Note 3 carry around proudly. The BLU Life Pure XL also boasts a vibrant 5.5-inch Full HD (1,920 x 1,080 pix res) display, plus up to 3 GB RAM.

Hold on, so this no-name (no offense) outfit managed to cram more random-access memory inside its latest flagship than Samsung, the market leader itself? Dayum, that’s a crazy feat! And BLU’s accomplishments don’t stop there.

Because, in spite of its legitimately high-end list of features, the Life Pure XL somehow keeps costs in check, going for $399 outright starting today, May 2, exclusively on Amazon. The $400 flavor packs 3 gigs of RAM and a 32 GB ROM, while a $350 variant is slated for a June release with half the storage space and 2 GB RAM.

Wait, I almost forgot the best part about Pure XL’s specs – the cameras. Slapped to the rear of the device, you can find a breathtaking 16 MP snapper, and opposite the photographic powerhouse, there’s another. An 8 MP front-facing shooter with autofocus.

That said, you’re probably not going to care so much about the phone’s (minor) flaws: pre-loaded Android 4.2 Jelly Bean, a fairly skimpy 2,500 mAh battery, no microSD card slot and no 4G LTE speeds.

Via [PR News Wire]

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