The floundering MOG streaming service has officially been shut down by Beats Electronics after Beats was acquired by Apple in late May. MOG has served as the backbone for Beats Music and its users are being directed towards Beats now that they will no longer be able to use the service that they are used to. MOG subscribers will be able to gain access to Beats Music for 60 days at no cost, allowing for an easier transition.
While the two services are very different in terms of functionality, they operate on the same group of songs and artists, so people switching to Beats should not lose any of their music selection.
MOG had previously been one of the most popular streaming services and competed well against others including Pandora, Spotify, and Rdio. Though, as those services became more popular, MOG became less popular at the same time.
Beats says that it had already stopped monthly billing as of May 1 and would begin to carry out refunds for the subscribers who did not get to live out their full subscription period with MOG. Beats co-founder Jimmy Iovine–and now, Apple employee–talked about MOG in January and said that it was a great service that would be included in upcoming services–which we now know to have been Beats Music.