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Google Glass gets the Diane von Fürstenberg treatment

Sections: Gadgets / Other, Lifestyle

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Maybe Google Glass won’t be as nerdy as we thought. Maybe…Google’s latest move to ramp up its wearable tech involves a collaboration with famed fashion designer Diane von Fürstenberg. Google seems to hope Furstenberg’s fashionable line of Google Glass options will make the product more appealing to women.

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The collection, DVF|Made for Glass!,  contains two new styles in five colors and eight shades, which adds up to about 40 combinations. Yay for math! You can expect to see this collection on sale on June 23 through Net-a-porter and Google’s Glass store.  

Google’s lead Glass designer, Isabelle Olsson, said of the collaboration:

“Diane has always been on the cutting edge. We first collaborated with her in September 2012, when Diane and her models used Glass to share their view of her runway show. We knew we wanted to continue to work together and a DVF collection was a completely natural and thrilling next step for us.”

She also said:

“Glass is designed to make your life easier. It offers a new, unique way of interacting with technology without distracting from your life. And it’s about being able to express your personal style at the same time. Diane really understood each of these goals and brought that vision to life. The Titanium Collection, which we released in January, is unisex, so I’m excited that we now have expressive women’s styles.”

This new design collection comes after the announcement of the hiring of Ivy Ross to bring the product into the mainstream.

What do you think of the new Google Glass design collaboration?

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2 Comments

  1. Yes, because women are all about beautiful things and won’t use a product because it’s geeky looking. Men never have that trouble.

    This whole campaign screams sexism.

    anon
  2. DVF was already a tired brand, so it would make sense that they would grasp for the proverbial straw. Still dumb and ugly.

    Bob Doo