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Research: Smartwatch market dominated by Samsung, followed distantly by Pebble

Sections: Wearable Tech

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When it comes to actual consumer purchases of smartwatches, there’s Samsung, a tiny bit of Pebble, and crumbs of everybody else.

Samsung products like the Gear 2 are absolutely dominating the smartwatch market. But for how long?

Samsung products like the Gear 2 are absolutely dominating the smartwatch market. But for how long?

Research firm NPD just revealed its latest findings about this newish category of wearable electronics, and found that almost half a million smartwatches have been sold since last October for a total of $96 million in revenue. Sales of [easyazon-link asin=”B00JBJ3HQ0″ locale=”us”]Samsung’s Gear[/easyazon-link] smartwatches accounted for 78 percent of that $96 million. [easyazon-link asin=”B00BKEQBI0″ locale=”us”]Pebble[/easyazon-link] placed second, albeit at just 18 percent. Between them, the two owned 96 percent of the smartwatch market. That presumably will change later this year as new players both large and small enter the market (cough, Apple, cough, Google, cough, LG, cough).

NPD also delivered some interesting demographic data about the smartwatch category. It found that 20 percent of consumers are interested in purchasing a smartwatch, but among 16-to-24 year-olds, that number rises to 30 percent. A quarter of 25-to-34 year-olds were interested.

It also found that the prices of these devices is a major turn-off for lots of people who would otherwise be interested in purchasing them. NPD says the average price of a smartwatch is currently $189.

What’s clear, though, is that companies as large as [easyazon-link asin=”B00DM2APM6″ locale=”us”]Sony[/easyazon-link] and as small as [easyazon-link asin=”B00FI1678A” locale=”us”]Martian[/easyazon-link] haven’t really registered in the public consciousness yet. Pebble’s 18 percent share is more impressive in that light.

Meanwhile, I’m still waiting for someone to tell me why I need to wear a freaking watch on my wrist. I don’t care how “smart” it is; the whole concept of a watch is so antique to me. I have a smartphone that tells me the time and does everything else I need. Tell me why I am wrong about this.

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