With Apple’s first foray into the fledgling wearable territory as good as confirmed, and many specifications and features nearly set in stone, all that’s left to be revealed is iWatch’s release timeline, recommended retail price and sales objectives.
As far as the last part is concerned, the sky is undoubtedly the limit for Cupertino. But if you want something less vague, Katy Huberty of Morgan Stanley has some intriguing numbers. According to the usually cautious financial analyst, the iWatch could very well ship in around 60 million units in the space of its first 12 months on the market.
That’s the optimistic forecast, while a more conservative view on the gizmo’s initial adoption rate calls for 30 million iWatches sold by the end of 2015. There’s also the worst case scenario, entailing a massive iPhone 6 failure, leading to an abrupt drop in mainstream interest for smartwatches, but come on, how could the “iPhablets” strike out when even the underwhelming iPhone 5c prospered?
Bottom line, if Huberty’s right about the “stickiness” of Apple’s “integrated ecosystem of devices, software and services”, expect iWatch sales to comfortably top 30 million between November or December of 2014, when the sensor-packed iPhone accessory is due out, and 2015’s holiday season.
Meanwhile, Android Wear gadgets would be lucky to hit iWatch’s most pessimistic goals… combined. Regardless of their overall sensible price points. By the way, the iWatch should cost $300 a pop, according to Morgan Stanley’s well-connected employee and her inside sources. That’s not so bad, is it?