Nokia’s, or should we say Microsoft’s, first video advertising material for the just-announced low-end, low-cost Lumia 530 smartphone is unusual in more than one way. Following a recipe formulated by Samsung, it pits the device that’s actually advertised against the competition.
A little more elegantly and tastefully than what Sammy usually does, calling names of rival fans and the works. But what’s really, um, original about the clip is it takes essentially all opposing forces into consideration in lieu of focusing on one competitor seen as the big kahuna.
Also, it’s not every day that we see so much thought put behind the buzz-building campaign of a $100 or so gadget. You know, since the profit margins are slim to none, especially when offering quad-core punch for the money.
Clearly, Microsoft acknowledges Lumias are primarily relevant in the budget-friendly space, where the 520 has been selling like hotcakes for the past 15 months. Can the Lumia 530 fill the cheap but large shoes?
Well, the below embedded commercial does make a few good points. The Lumia 530 is the all-around theoretical storage champion of its class, thanks to a microSD slot supporting cards up to 128 GB. And the quad-core 1.2 GHz Snapdragon 200 chip is hard to match in raw speed… at $100. Also, Windows Phone 8.1 is the “latest OS”, albeit some may argue Android Jelly Bean is nevertheless superior.
But what about the crappy 4-inch 854 x 480 pix res display, eh, MS? The sub-par 512 MB RAM? The tiny 1,430 mAh battery? Do they trounce their Moto E counterparts too? Oh, they don’t? Then I’m afraid this isn’t really the best low-cost option after all: