The London Police’s intellectual property crime unit (PIPCU) is using warning banners to replace pop-ups that offer pirated content – all in their crusade to crack down on copyright-infringing websites.
The banners will replace paid-for ads, and will warn users that the site they are visiting is under investigation. In addition, the banners will suggest that they close the browser. This is PIPCU’s attempt to stall the source of income these sites are usually dependent on.
According to Andy Fyfe, the head of PIPCU, this endeavor will help consumers. “When adverts from well known brands appear on illegal websites, they lend them a look of legitimacy and inadvertently fool consumers into thinking the site is authentic,” he explained in a statement.
Together with ad-tech company Project Sunblock, the police force came up with the warning banners. This is all a part of Operation Creative, an initiative that ties up with the UK’s creative and advertising firms to disrupt sites in their effort to supply illegal, copyright-infringing material to users.
Rights holders who are aware a certain site is involved in copyright infringement have to provide evidence of such activities in their report to the police. The police, in turn, will initially contact the site to give them the opportunity to cease said illegal activity. If the targeted site refuses to do so, it will be suspended from the domain registrar, and PIPCU will replace their ads with the warning banners.
Via [The Next Web]