Google+ birthed two incredibly satisfying products: Google+ Photos, and its video meetings service, Hangouts. While the latter could not previously be accessed without a Google+ profile, that requirement is now a thing of the past.
Hangouts can now be used without a Google+ profile. This means anyone with a Google Apps account can use their desktop or Chromebox for Meetings device to start and join video chats. Google has yet to do away with this requirement on mobile devices, but the company assures this, too, will soon change.
“Google Apps customers have been taking advantage of both Google+ and Hangouts for long enough that we recognize the separate use cases for both,” said a Google spokesperson. “The goal of (today’s) launch is to make it easier for employees and businesses to communicate by video. Our customers recognize the value of connecting face-to-face and are driving this demand.”
For this purpose, Hangouts is now being integrated into Google Apps for Business. What this means is that the same SLAs that cover other Google services, such as Gmail and Drive, will now be covering Hangouts as well. Phone support for Hangouts will also be provided to Apps for Business users.
Google is entering into partnerships with other companies with the intention of making these parties’ systems accessible to Hangouts.