HTC’s high-end strategy is becoming harder and harder to follow, as a new J Butterfly has just broken cover in Japan, joining a top-shelf product lineup that also includes the One M8 and One E8. Like the latter, this fresh 5 incher basically packages M8’s state-of-the-art hardware in a plastic chassis, thus lowering the price bar.
Only the exterior is different, with significantly thicker bezels and more inconspicuous, subtle front-facing speakers. Also, the design language in its entirety makes the J Butterfly look cheaper, although the rear Duo Camera helps the wow factor a little.
Speaking of the phone’s main photographic unit, that ditches M8’s controversial UltraPixel technology in favor of good old conventional megapixels. 13, to be exact, plus 5 on the front. Not too shabby, which is what we can also say about the quad-core Snapdragon 801 chip, 2 GB RAM and pre-loaded Android 4.4 KitKat.
And the piece de resistance is water and dust protection, albeit for Asia-exclusive phones, the features are pretty run-of-the-mill. Following in the footsteps of another device confusingly dubbed J Butterfly, the “new” J Butterfly is meant solely for Japan’s KDDI network.
Under that particular moniker, that is, as previous members of the family have spread their wings on the old continent as just the Butterfly, and even stateside, as the Droid DNA for Verizon. Then again, I really don’t see hit and uniqueness written in the latest J Butterfly’s DNA code. Do you?