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Timex enters the smartwatch fray

Sections: Wearable Tech

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Timex IronMan One GPS+ smartwatch

Timex IronMan One GPS+ smartwatch

Timex, one of the biggest names in the traditional wristwatch space, has become the first old-guard watch brand to enter the smartwatch space. The Timex IronMan One GPS+ will be available this fall via Timex, AT&T and sports specialty and electronic stores. You can pre-order the $399.95 watch now on timex.com. It also comes with one year of data connectivity from AT&T.

Timex says the watch, developed in conjunction with AT&T and Qualcomm, offers users “standalone wireless connectivity without a phone” and “the freedom to remain connected during any activity while leaving their phones and music devices behind,” which could be especially helpful for people who are working out, for example.

The company touts the device’s “email-based messaging capabilities,” along with its Bluetooth-friendly MP3 player with 4 GB of memory. The water-resistant, sunlight-readable watch can be used to communicate the wearer’s location to friends and family, and can even send an alert with that exact location in case of an emergency. For fitness, it can also track speed, distance and pace in real-time and share the results.

See for yourself:

It will be interesting to see how the smartwatch market adapts in the wake of this news. For the first time, it’s not an electronics company making moves in the category. We’re getting our popcorn to watch the culture clash.

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