Asus CEO Jerry Shen has reportedly confirmed the first Android Wear smartwatch from Asus could be unveiled during IFA 2014 in Berlin, Germany. The smartwatch has been expected since Google first introduced Android Wear, as Asus was one of the company’s launch partners. Samsung, LG, HTC, and Motorola were also listed by Google as Android Wear launch partners, and most of them are now coming out with devices.
A report in Focus Taiwan says the Asus smartwatch has been approved by Google, and since the device is all but ready for a public release, IFA is a good place to introduce the product. IFA 2014 is taking place between September 5 and September 10, so the smartwatch may be just a month away.
Previous reports have pointed towards Asus pricing its Android Wear smartwatch at either $99 or $149, both of which would be superior price points to the LG G Watch.
Shen has publicly stated he doesn’t feel the market for smartwatches or other wearables will be very large until at least 2015. “We’re dreaming big about the future of wearable devices, but the dream will not come true this year or in the first half of next year, because the market demand has not picked up,” says Shen.
Other Android Wear smartwatches that have already launched or will be launching soon are the G Watch and Motorola Moto 360.