Guess joins Timex as established watchmakers enter smartwatch market

Sections: Wearable Tech

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guess_logoLast week, Timex entered the smartwatch fray. Today, another long-established watch brand, Guess, jumped into the rapidly developing smartwatch market. And it’s doing so in conjunction with one of the current “native” leaders in the category, Martian. Officially, say the companies, it’s a “global strategic partnership to develop interactive, voice-command wrist accessories.”

The resulting products, due in “early 2015,” will be “powered by Martian” and are promised to “create a synergy of fashion and technology.” The CEO of Guess’s distributor, Sequel, said it chose to partner with Martian above other smartwatch makers because “Martian has captured what we believe is the essence of blending fashion with intelligent features. Their technology will help make our sexy designs ‘smart’—not just smartwatches that try to mimic the smartphone.”

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